Barry Soutar, Ngāti Porou, Ngāti Awa, Ngāi-Tai-ki-Tāmaki, Ngāti Kahungunu-ki-te-Wairoa, is an executive-director of TORO Studios, a creative technology company based in Tairāwhiti, and a director of the AMO Collab, a collective of top export-focused creative production companies in New Zealand. He is also an executive-director of TORO Technology, a software development company serving domestic and international clients. Barry holds the position of executive director at Te Tira Toi Whakangao (T3W), a tech venture network that fosters Māori involvement in the tech sector. Additionally, he chairs Orawa, a cultural leadership program supporting whānau in their transition to future employment.

Previously, Barry served as a director of Te Runanganui-o-Ngāti Porou and Ngāti Porou Seafoods Group. He was also the chair of Te Taurahere-o-Ngāti-Porou-ki-Tāmaki, the vice chair of Toitu Ngāti Porou Trustee Ltd, and a director for Ngāi Tai ki Tāmaki Tribal Trust. Barry has prior experience with New Zealand Trade and Enterprise and Callaghan Innovation Ltd. Before these roles, he co-founded a successful export software company that operated for over fifteen years in the location intelligence industry.