Winifred (Wini) Geddes Ngāti Awa, Ngaitai ki Tōrere, Ngāpuhi, is a Director of Tāne Mahuta Aotearoa NZ Ltd, a whānau-owned company focused on training and employing rangatahi on their own whenua through the Māori LWYE™(Learn While You Earn) programme. As the Tumuaki of Whare Ako Mahi, she oversees industry-based training that provides qualifications, skills, and access to pastoral care services, health advocacy, and a drug testing and rehabilitation unit. Wini is also involved in other roles, including being a director of Tū Ora (NZ) Ltd, a primary care network, and holding various governance positions such as Toitū te Waiora WDC. She is actively engaged in research programmes related to rural resilience, climate change, and mātauranga Māori.

In addition, Wini serves as a Mataatua District Māori Council delegate to the NZ Māori Council, chairs the Whakatāne Māori Committee, leads the Pūtauaki Māori Women’s Welfare League, and co-chairs the Iritana Hoāni Nuku Ahu Whenua Trust. She also contributes to the Resilience to Nature’s Challenges (RNC) program, focusing on rural research and developing frameworks for assessing resilience to natural hazards and climate change impacts. As a Master of Science student at Massey University, Wini also supports Te Toi Whakaruruhau o Aotearoa, a research center fostering Mātauranga Māori excellence in fields such as earth science, hazards, emergency management, and disaster risk reduction.